Sarka VanRompaey

As a photographer, I use a blend of technical skills and an artistic eye to create stories in the form of meaningful images. Photography is the art of capturing the beauty of life, the spirit of today, and preserving the memories of tomorrow. It is the act of appreciating the moment and enhancing the memory of an experience.

As a graphic designer/owner of Apex Visual Expressions, I translate verbal and abstract concepts into meaningful visual communication. I create solutions, attract attention, transmit messages, and provide clear visual information.

Graphic design is problem-solving… solving marketing problems, including corporate identity, brand development, and overall image. A graphic designer’s job is to effectively communicate the intended message of the project at hand visually to a specified audience. This can be done by arranging type, symbols, color, and imagery to create a brand “feel” related to the business and/or project at hand. Typical projects graphic designer works on often are… brand identity including logo designs, business cards, brochures, flyers, folders, print advertisements, postcards, company letterhead & envelopes, booklets, catalogs, packaging design, greeting cards & invitations, social media pages, as well as web advertisements, and web graphic elements.